ESWC 2025

Seoul, the heart of the nation and home to 9.4 million residents, both domestic and international, is a world-class city where contemporary lifestyles intertwine with rich history. The city is home to 266 cultural properties, including five grand royal palaces, and serves as a proud epicenter of the “Korean Wave,” a pop culture phenomenon embraced by many worldwide. Seoul is accessible and affordable, offering a wealth of discoveries, ensuring that no two visits are alike.

South Korea is a country full of unique charm in every corner. From vibrant cities to tranquil nature, each destination offers its own distinct character. We hope you enjoy a memorable journey by exploring the diverse experiences South Korea has to offer!

Cultural Experiences in Korea offers a unique opportunity to immerse yourself in the rich traditions and history of Korea. From participating in a peaceful Temple Stay to experiencing hands-on cultural activities, this program allows you to engage with the country's heritage in an authentic and meaningful way. Discover Korea's ancient customs, rituals, and daily life in an unforgettable setting.

Bleisure, a combination of "Business" and "Leisure," has rapidly emerged as a new travel trend as the boundaries between work and tourism have become increasingly blurred in the post-pandemic era.

In response to this trend, the Seoul Metropolitan Government operates a dedicated platform called Seoul Bleisure (www.seoulbleisure.com), which provides foreign visitors attending MICE events or visiting Seoul for business purposes with various tourism information and exclusive benefits to help them experience the city more deeply.